FOX

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Fox Racing Inc. is an American company from the sports and clothing industry, which was founded in 1974. The headquarters are located in Morgan Hill, California. The company specializes in the manufacture of motocross clothing as well as streetwear, shoes and backpacks. In addition to motocross, the company produces also clothing for mountain bikers and surfers. The company logo is a stylized head of a fox. The company Fox Racing Shox, which is well known for its shock absorbers and suspension forks, is a stand-alone company today and seperated from Fox Racing Inc. in 1978. The headquarters of Fox Racing Shox is in Watsonville, United States. Trademark of this company is the brand name with a foxtail.

The beginning of Fox goes back into the year 1846. A German family called Fuchs (German word for fox) lived near the Moselle river and grew wine. The three brothers of the family went then to America. Geoff Fox, founder of Fox Racing Inc., was one of the direct descendants of these three. In 1974 he created his own brand under the name Moto-X Fox and sold motorcycle clothing. His brother, Bob Fox, who founded Fox Racing Shox in 1978, specialized in forks and shock. First clothing and forks were sold together under the brand Moto-X Fox, but Bob separated from his brother 1978 and founded Fox Racing Shox. Both brothers are with their products still very successfully.

Geoff Fox had to convert his small company only a few years after he sold his clothing on the market, into a mass market. Fox quickly became the leading manufacturer of motocross and motorcycle clothing and constantly expanded the product range. Today, the range includes helmets, gloves, accessories, sunglasses, complete mountain bike outfits and much more. The clothing is optimally designed for the hard off-road application, provides enough protection and has a long service life.

Bob Fox had in the meantime as much success as his brother. His company continued to grow over the years and became the market leader in the field of shock absorbers and suspension forks for mountain bikes, quads, ATVs, motorcycles and other off road vehicles. The motto of the company is: what is sold, is driven by themselves. Therefore, each product is sold only after hard testing, intensive research and with technical sophistication. Fox attaches importance to development too and therefore more and more new models for each type of vehicle will be produced, which are perfectly matched to the driver and off road conditions.