Mavic, French manufacturer of bike systems and rider's equipment came into being in 1889. In those days Charles Idoux and Lucien Chanel begann to manufactures spare parts for bicycles. Their company was called MAVIC: Manufacture d’ Articles Vélocipédiques Idoux et Chanel.

Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the yellow brand to progress - with a real passion for the sport of cycling. Everything begins in the heart of the French Alps. In this ideal environment they ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading them to nearby mountain passes or to pound the singletracks and sensational downhills of Semnoz. Products are designed and sold from the Design Centre in Annecy.