RYDE (formerly Rigida) is an established name in the cycling world. Just as the consistent good quality rims are an established name for the producers of all cycle brands. Since time immemorial RYDE has been synonymous with top-class quality, safety, reliability and a continuous commitment to improving and perfecting its products. It prefers to put its head together with the customers to come up with solutions that make cycling even more attractive, more comfortable and safer. Together with the product engineers RYDE looks for opportunities for product innovation and it opens up new markets. And it has a global presence.