Elite has been offering the cycling world unique products for over 30 years. Many cyclists have ridden to victory with Elite equipment. Riding alongside both professional and amateur cyclists and listening to their needs and critiques has led to both the refinements and new concepts that have moved cycling products forward and improved rider performance. New products are created by an internal team of engineers and researchers and are tested.

Attention to detail and the many years of experience gained from Elite’s products have driven the innovative solutions that have set new standards in the market. From bottles and bottle cages, indoor trainers and rollers with new levels of realism, to the active Ozone-Elite performance creams, Elite continues to offer new products that enhance the cycling experience.