To real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. This is what SRAM is all about. In fact, bikes are its only love and bike components are all it does. SRAM, LLC began with the goal to change the cycling world forever. To support the innovation, it invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt, Germany. SRAM had the vision and desire to expand its presence in the industry so it found the suspension company, RockShox, joined forces with it, creating huge excitement in the global cycling community. Not content to stop there, SRAM knew expanding its line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So the company teamed up with Avid and Truvativ. Now it will continue to seek and deploy technological and engineering advancements, as it compulsively refines and redefines the pinnacle of the ultimate ride.